I love the Google Nexus line of devices. They have proven to be solid performers, well designed, and always the first to receive updates to the OS when Google rolls out the latest “dessert”. I have owned each and every Nexus device, and look forward to the next but the strategy by Google has one fatal flaw that will keep the Nexus line from really competing with Apple: Accessories.
When Apple and Microsoft release their latest iOS or Surface device, they include some amazing accessories that make your purchase even more useful like keyboards, docks, cases, covers, and the like. Most people complain that they do it to mop up a bunch more money from the consumer, and while that is partly true, it delivers a pile of perceived value to them as well. A well designed and integrated keyboard for my new tablet? Wow, that makes it feel like I don’t need a laptop. That is value.
The latest round of Nexus devices, the 4, 7 and 10, are all amazing devices. So I should head on over to the Google Play store and pick me up some accessories, right? Wrong. 6 months after the 7’s release and a month following the release of the 4 and 10 there is exactly 1 accessory available in the Play store for these devices: a bumper case for the Nexus 4. And it has been out of stock for all but a few minutes of that month.
Google is missing the boat here. They need to create an ecosystem for their devices by adding a bevy of accessories that make their awesome Nexus devices even more amazing. They seem to think that competing on price and feature will win the war, but without accessories to back the device up, they will continue to attract the tech savvy, but not the masses. The Nexus 4 has the capability to charge wirelessly!!! Ummm, but not included in the box and a month after release, not even a leaked rumor about a date you might be able to pick one up. How about a keyboard for the Nexus 10? Nope. A official cover for the Nexus 7 that uses the “close to turn off” magnet? Not happening, unless you count the ebay Chinese junk. Come on Google, make more than just a Nuxus next time. Make a collection of Nexus branded and designed tech that changes the game.